Real Estate Investing in Frisco, TX: 2026 Market Guide

Real estate investing in Frisco, TX means buying into one of the fastest-growing suburbs in Dallas-Fort Worth. The typical Frisco home is worth about $627,000, and houses rent for around $3,151 a month.^1,2 That's a gross rent-to-price ratio of about 6%. Frisco is a higher-priced market, so rent covers a smaller share of the price than in many Texas cities.

Frisco grew from about 200,500 residents in 2020 to about 237,000 in 2025, a gain of about 18%.³ Much of that growth has come in newer neighborhoods on the north side of the city, so single-family rental homes are a big part of the market.

Why investors are watching Frisco in 2026

• Fast population growth. Frisco added about 36,000 residents from 2020 to 2025, a gain of about 18%.³
• Corporate moves. Frisco's economic development group says 14 company moves and expansions in its 2025 fiscal year will create or keep more than 3,100 jobs, and Public Storage is moving its headquarters to Frisco with about 300 jobs.^4,5
• New visitor draws. Universal Kids Resort opened in Frisco in July 2026, and PGA Frisco will host the PGA Championship in May 2027.^6,7
• Rising house rents. The average Frisco house rents for about $3,151 a month, up about $151 from a year ago.²

Frisco housing and rental market in 2026

Frisco prices have cooled. Zillow's typical home value of about $627,000 is down 3.7% from a year ago, and homes take around 64 days to go under contract.¹

Rents are still rising. The average house rents for about $3,151 a month, up about $151 from a year ago, with about 415 houses listed for rent and an average of about 79 days on the market.² Across all rentals, including apartments, the average is about $2,995, up about $95.²

• Typical home value: ~$627,000, down 3.7% year over year.¹
• House rent: ~$3,151 a month, up ~$151 year over year.²
• All rentals: ~$2,995 a month, up ~$95 year over year.²
• Days to pending: ~64 days.¹
• Gross rent-to-price: ~6.0% a year. Annual house rent ($3,151 × 12) ÷ typical home value ($626,532), before taxes, insurance, repairs and vacancy.

Gross rent-to-price is only a first screen. Before you invest in rental property, run the net numbers too, such as cap rate and cash-on-cash return, which account for taxes, insurance, repairs and vacancy. Texas has no state income tax and relies heavily on property taxes, so check each property's full tax bill before you buy, especially in newer north Frisco neighborhoods that may carry MUD or PID assessments.

Jobs, growth and population: what's driving demand

Frisco's economy leans on corporate offices, sports and tourism. The Frisco Economic Development Corporation says 14 company moves and expansions in its 2025 fiscal year, including Chobani, Deloitte, SoFi and Toyota Financial Services, will create or keep more than 3,100 jobs.⁴ Public Storage picked HALL Park for a 119,000-square-foot headquarters with about 300 jobs.⁵ Not every employer is growing: Comerica cut 184 jobs at its Frisco office in 2026 after Fifth Third bought the bank.⁸

Tourism is a growing part of the mix. Universal Kids Resort, a 20-acre theme park with a 300-room hotel, opened in July 2026.⁶ PGA Frisco, home of the PGA of America, will host the 2027 PGA Championship from May 17 to 23, 2027.⁷

Frisco neighborhoods and areas to know

North Frisco and Fields

The growth area around PGA Frisco and Universal Kids Resort. Fields West will have more than 1,100 apartments, with the first ones ready in January 2027 and more through 2028.⁹ Strong demand, but plenty of new competition.

Firefly Park

A large mixed-use project in north Frisco. The first phase adds about 420 apartments and 230 townhomes, and most of it is expected to be done in late 2027.¹⁰

HALL Park and The Star

Office hubs in southern and central Frisco. Public Storage is moving its headquarters to HALL Park, while Comerica cut jobs at its office at The Star.^5,8 Good for renters who want a short commute.

Downtown Frisco and the Rail District

Frisco's oldest area, where the city finished a Main Street rebuild, a new plaza and a parking garage in 2026.¹¹ Inspect older homes carefully.

Comparing Texas markets? See our 2026 market guides to Abilene, Amarillo, Corpus Christi, Dallas, Fort Worth, Garland, Houston, Killeen, Laredo, Mesquite, Midland, Pearland, Round Rock, San Antonio, Sugar Land, The Woodlands, Tyler and Waco, or browse all of our real estate market guides by city.

Risks to weigh before investing in Frisco

• New supply. Fields West and Firefly Park will add more than 1,500 apartments, Dallas-Fort Worth led the nation in apartment completions in early 2026, and area apartment rents are down about 3% from a year ago.^9,10,12 Frisco houses for rent already sit about 79 days on the market.² Understand real estate market cycles before you buy.
• Softer prices and fewer students. The typical Frisco home value is down 3.7% from a year ago, and homes take about 64 days to go under contract.¹ Frisco ISD enrollment has been falling since its 2022-23 peak.¹³
• Property taxes and special districts. Texas's 20% cap on yearly appraisal increases for non-homestead property is scheduled to expire after 2026, and many newer subdivisions add MUD or PID taxes on top of regular rates.^14,15
• Insurance and hail. The average Texas homeowners premium was about $3,500 in 2025, and hail was the largest source of paid homeowners insurance losses in Texas in 2024.¹⁶ Get quotes and check the roof before you buy. Our guide to real estate market analysis walks through what else to check.

3 ways to invest in Frisco rental property, including fractional real estate investing

There are three common ways to invest in rental properties in a market like Frisco. They differ mainly in how much money you need up front and how much work you take on.

Buy a rental home yourself

Investment property loans typically require 20% to 25% down. On a $627,000 home, that's roughly $125,000 to $157,000 before closing costs and repairs. You also find tenants and handle maintenance, or pay a property manager. Our guide to choosing the right rental property covers what to check before you buy.

Buy a REIT or real estate fund

A REIT lets you invest with less money, but you own a slice of a large national portfolio rather than specific Frisco homes. See more ways to invest in real estate without buying property.

Invest in fractional real estate online

Fractional real estate lets you buy shares of individual rental homes instead of the whole property. With a real estate investment platform like Tirios, you can invest in real estate online starting at $100 per share, through the website or the Tirios app. Our guide to investing in rental property online explains how it works. The team handles tenants and maintenance, and rent is paid out as quarterly dividends, which makes it a hands-off way to earn passive income from real estate.